ComScore’s latest monthly analysis on search engine market share shows that Google is still hovering around 67% market share, while Bing has moved up a little bit at the expense of Yahoo.
Last month comScore’s report stated that Google’s share of the US search market held steady at 66.9% for the third straight month. Google’s search share had been at the same spot with very little fluctuation for a while, as it was at the same percent in October 2012.
With Google failing to neither gain nor lose its market share, Bing has been moving up in the world. After lingering at 17.9% all summer, Bing hit 18% for the first time in September, and hit a new personal high of 18.1% in October. In October of last year, comScore reported that Bing was at 16%.
While Bing’s increase has not affected Google, it has caused Yahoo’s search share to lessen to a new low of 11.1%. In October 2013, Yahoo’s share of the US search market was 12.2%.
After the top 3, Ask Network accounted for 2.6% (up 0.1 percentage points) of explicit core searches, followed by AOL, Inc. with 1.3%.
The report states that in October, 19.3 billion explicit core searches were conducted, with Google Sites leading the way with 12.9 billion (up 4%). Microsoft Sites came in second with 3.5 billion searches (up 4%), followed by Yahoo! Sites with 2.2 billion (up 2%), Ask Network with 499 million (up 5%) and AOL, Inc. with 260 million (up 4 %).