In October, comScore reported that Google is 66.9% of all searches directed in the United States. In September, Google was at 66.7%. Their previous high was 66.%. Over 17.6 billion explicit core searches were conducted in October, which was up by 8% from the previous month. Most search engines were not as impressive and had decreased numbers from a year ago. ComScore measured only desktop searches, so the numbers did not include mobile searches.
Microsoft’s Bing also reached an all-time high at 16%, which is not that great for a search engine that challenged Google in a blind search challenge. They had about a fifth of Google searches for the month of October with 2.8 billion searches. However, Bing has been growing as well. In September, they were at 15%. That 0.1 increase probably came from their Google Challenge campaign. Bing’s search share was at 14.8% in October.
Google-powered organic searches increased to 69.5%in October which is up from 69.4% in September, while Bing-powered searches decreased to 25% in October, according to a report by comScore.
Around this time last year, Yahoo was 15.2% of searches. Yahoo’s organic searches are powered by Bing and it has not helped them because they have either been constant at 12.2% or declined from that number. Ask was 3.2% of search in October, which was also down from the previous month. AOL remained constant at 1.8%.
Google’s “explicit core” searches increased by almost a billion searches from September to October from 16.3 billion to 17.6 billion. Bing came as the runner-up with 2.8 billion searches and Yahoo came in third with 2.1 billion searches.
Although Google is continuing their dominance in the search market spectrum, they are currently in a battle with the FTC over anti-trust laws. The FTC is challenging Google on their “search manipulation.” They are basically trying to discover if Google is manipulating search rankings in a way that their own sites will push down the rankings of competitors.
“Search is the essence of Google’s monopoly,” said Gary Reback, an antitrust lawyer in Menlo Park, California, who represents companies that have complained about Google’s practices. “If the FTC is just going to walk away from it, it’s giving Google a free pass to push down rivals.”
In 2000, Google became the first search engine to consistently dominate the search engine market. They used their own algorithm while competitors like Yahoo used a third party source for their results. To this day, Yahoo uses Bing for their natural results and the two search engines can’t combine their years of search experience to match Google’s. It will be a while before we can think about these numbers evening out.