If you are planning to increase the visibility of your website on the internet, then search engine optimisation is one of the best tools that you can use. But there is a process that you need to follow to ensure that you have an effective campaign that would give you the desired results. The first thing that you need to do is decide upon the keywords that you need to use. These keywords should be related to the product or service that you are offering so that you can target the right set of audience that would be interested in your product.
You need to ensure that the keywords that you select are actually being searched by users. For this, you can put a benchmark of around 1000 searches per month. This means that you should target a keyword only if it is being searched on the internet for a minimum of 1000 times every month. This would ensure that you are only developing articles for those keywords that would generate the necessary traffic to your website. The next thing that you need to do is check out the competition there is for a particular keyword that you have chosen.
If the competition for a keyword is low, then you have a higher chance of getting a top rank for your website. But if there is a lot of competition for a keyword, then you would have to work a lot and spend a lot more time to try to get a good ranking. Even after all your efforts, you may not be able to beat the competition. Therefore, it is better to choose those keywords that have lesser competition. You would be able to target the audience that are using these keywords and with their help, you can build your visibility.
Once you decide upon the keywords that you want to use, you need to develop articles based around these keywords and publish them on the internet. Once you develop the articles, you need to track them every two weeks to see which articles are getting more hits. When you get this information, you can further develop articles based on the keywords that have generated the most number of hits. You would also include the link to your website in these articles and so the visitors can go there to get more information relating to the product or service.