At a SMX West panel back in March, Matt Cutts promised that there would be a major Google Penguin update this year, one that he thinks will be the most talked about.
Last week there was some speculation that this update was taking place. Cutts put those rumors to rest by tweeting “Nope, no new Penguin update this week.”
He later added “We do expect to roll out Penguin 2.0 (next generation of Penguin) sometime in the next few weeks though.”
Cutts has referred to this next major update as Penguin 2.0. However, since there have already been three updates to the Penguin, this would technically be Penguin 4. But this upcoming algorithm update is supposedly going to be so big internally that Google is referring to is as Penguin 2.0. Check out this interesting Twitter conversation between Cutts and Search Engine Land’s Danny Sullivan abut the numbering of the update:
So there you have it. Call it Google Penguin 4, or Google Penguin 2.0 if you’d like. Either way, a big update is on the way.