We are now two and a half months into 2013, which was dubbed by Facebook marketing expert Mari Smith as “The Year of the Video.” So what’s your video marketing strategy? If you still have yet to jump on this train, I must tell you to seriously consider catching up before you’re completely left behind.
According to an article by Eloqua, 70% of marketers cited video as their top investment priority for 2012, and as a result, video is now the sixth most popular content marketing tactic. With over 100 million Americans already watching videos each day, marketers are predicting that by 2014, online video could account for more than half of all internet traffic.
Video marketing is simply a technique for using videos to market products, services, and anything else that your business may offer. By incorporating this technique into all of their marketing channels, marketers can enjoy many benefits from as little as one video. Studies show that video marketing can increase your Google ranking, conversions, email open rates, click through rate and more.
If you’re looking for a way to get your site ranking higher on Google, consider this: A study from Forrester Research found that webpages featuring a video are 50% more likely to appear on the first page of Google. Google has also started incorporating more video content within its organic search results, allowing you to increase your exposure. Say hello to new business leads and ultimately, new prospects.
Email Open Rates
Studies have shown that email subject lines with the word “video” in it result in two to three times more opens than one without.
Unfortunately not all email programs are compatible with videos, so they cannot be embedded directly into emails. However, there are ways for savvy marketers to work around this. You can capture a picture of your video, or use an image with a play button on it. When the viewer clicks on this button, they will be lead directly to a landing page where the video is.
Whether your landing, sales or product page is used for email marketing, webinars, or search marketing, having a video on it will result in more conversions- up to 30% more. According to Zappos, product pages with video content convert six to 30% better than ones without.
Listed above are just a few of the many benefits of video marketing. If you’ve been using videos for a while, you have probably realized them by now.
If you are new to video marketing, I recommend starting with a simple video that tells about your company, product or service. Check out some of my tips on how to get the most out of your video, and start testing it throughout your marketing channels to figure out what works best.
Have you been using videos as part of your marketing strategy? If so, please tell us in a comment what has been the biggest benefit for you.“The Year of the Video” by Casey Kurlander