People don’t realize that launching a new site is a lot of work. Some think, I’ll just Make Everything SEO friendly and get free traffic. Only if it were that easy. Search Marketing in the beginning can help give you that initial boost if you do it correctly. If your selling a product you need shoppers. If you have good content, you need readers.
Don’t think “If I build it, they will come”, as that statement may be true in some situations, it does not apply to all!
Using the power of Pay Per Click on Google, Yahoo! and MSN will allow you to get your product or service out to the public instantly!
It will also give you time to develop your natural results as well as building up inbound links, tweaking your site and getting a feel for your market!
Search Marketing does not have to be a “Drain the Bank” project either. Start with an affordable budget. Do some research to find inexpensive keywords. Test, test, test your ad copy. Grow your business while growing your Search Marketing Advertising campaigns. If you don’t have the time to deal with Search Marketing, hire a consultant (like myself) or an agency and tell them your initiatives!