YouTube Hits 1 Billion Unique Viewers a Month

When asked to think of a video sharing site, chances are the first one that comes to mind is YouTube.  For almost a decade we’ve gone there to watch, share and be amazed by videos created by all walks of life.  There’s no doubt that YouTube is the biggest video sharing site around, but just how big is it?

On the YouTube Blog, the YouTube team just announced a new milestone: the site is now getting more than 1 billion unique visitors every month.  To give us an idea of what a billion tuning into YouTube looks like, the YouTube team gave some comparisons:

  • Nearly one out of every two people on the Internet visits YouTube.
  • YouTube’s monthly viewership is the equivalent of roughly 10 Super Bowl audiences.
  • If YouTube were a country, it would be the third largest in the world after China and India.
  • PSY and Madonna would have to repeat their Madison Square Garden performance in front of a packed house 200,000 more times in order to reach an audience the same size.

While these comparisons seem pretty wild, the overall idea of YouTube getting more than 1 billion unique visitors a month isn’t all that shocking.  I’ve seen these other statistics on the site before, which provide some good insight on YouTube traffic:

  • Over 4 billion hours of video are watched each month on YouTube
  • 72 hours of video are uploaded to YouTube every minute
  • 70% of YouTube traffic comes from outside the United States
  • YouTube is localized in 53 countries and across 61 languages
  • In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth (I know I’m good for at least a few thousand views)
  • Millions of subscriptions happen every day
  • YouTube has more than a million advertisers using Google ad platforms, the majority of which are small businesses

In related news, it was announced on YouTube Trends that YouTube search has been added to Google Trends.

“Google Trends enables you to take popular search queries and explore traffic patterns over time and geography. Now we’ve added YouTube search data going back to 2008, making it another great tool to look at video trends,” Kevin Allocca wrote. “Visit Google Trends and enter any search you’d like and then, on the left, choose “limit to” for YouTube. You can slice by region or category as well.”

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