Have you noticed lately that your rankings mysteriously vanished once Google released its new Penguin update? Well, you’re not the only one frustrated with disappearing search results. Since the Google Penguin update, Google has changed the game yet again in the SEO industry and has generated a huge buzz among SEOs and bloggers.
The central purpose of the Penguin update, which was launched in late April, is to put a deep freeze on web spam in Google’s search results. The Penguin update is proposed to fight web spammers who use shady techniques to rank websites. However, research shows how useless and horribly designed the update actually is. Countless amounts of Google users have declared that Google Penguin by all measures “is the worse Google update that has happened yet.” Lately, many have discovered that it seems like while Google is targeting “black hat” SEOs, the “white hat” SEOs are being affected as well.
According to Glenn Gave at G-Squared Interactive, the Penguin update “lacks natural links.” The Google Penguin update has 5 types of link issues harming some affected websites, including paid text links using exact match anchor text, comment spam, guest posts on questionable sites, articles marketing sites, and links from dangerous sites. So where do you go from here? How do you avoid the being targeted by Google? Here are some helpful tips to move forward and dodge the twists and turns that Google is doing in the SEO industry:
• Stop building exact match anchor links- Google is going to eventually catch on to what you’re doing and penalize you for exact match anchor links. Your links should never be an exact match to the anchor text. Instead, focus on links that mention your brand.
• Make link building constantly unpredictable- you want to make your link count grow by a different number each month. If you link count is growing by the same number each month, Google will notice this consistent pattern.
• Differentiate the quality of the sites you are buying links from- Your target should be for pages that are big, small, popular, unpopular, no page rank, high range rank, etc.
• Purchase blogs- the blog will then be yours and you won’t run into the result of being punished for buying paid links.
• Search for broken links- you will be surprised with how many broken links out there are free.
Don’t always rely on Google. It may be a very powerful search engine, but there are ways to optimize outside of Google to keep your website looking fresh. Explore the SEO life beyond Google to gain more online visibility:
1. Post helpful, shareable content through social media networks such as Facebook and Twitter. You want to create and publish content that viewers can socialize over.
2. Blog more often. Connect with businesses and contribute your ideas and opinions by posting blog posts.
3. Interact daily on relevant businesses Facebook pages.
4. Purchase social ads on Facebook, Twitter and Linkedln so that you can grab the attention of your targeted demographic.
5. YouTube serves as an excellent source that brings in traffic. Create videos often to educate viewers. Videos will create one-on-one engagement with you audience.
Always keep in mind that not all your SEO eggs should be placed in Google’s basket.
This article was written by Jennifer Rodino – New Memeber to My Search Marketing Team !!!
Over the last few years, social media sites such as Facebook, Twitter, MySpace, and Youtube has been taking the Internet by storm. More people are going with the trend and focusing on social marketing and it’s quite understandable why. But what’s surprising is that marketers are ignoring search marketing in favor of using social media as a marketing strategy.
There are many reasons why marketers are going with the social media route. First, social media really has the potential to snowball from small campaigns. Second, social media is one of the most cost effective ways to market your business online. Third, there is a huge audience in the social media sites and it would be foolish not to take advantage of the user base that is available.
But what’s shocking is that when you run the numbers, search still produces better results than social media in terms of return on investment. The marketers that are having success with search are making a bigger impact on their bottom line than marketers that are using social media as an advertising/marketing platform.
There are several factors for this. While social media is more budget friendly to start with, it requires more commitment in terms of how much time you invest. Social media is very active and you need to constantly monitor and develop campaigns to keep up.
On the other hand, search marketing requires a bigger investment up front. It does require a big commitment to start a campaign but after you’ve got it going, you pretty much have a regular revenue stream set up. It’s also easy to manage whether you are running pay per click campaigns or getting traffic through organic search. It is very affordable to ramp up a winning campaign.
Another reason why search may be producing better results is that it is easier to target your audience. You can target your audience through keywords. There are various filters you can use to really hone in on your most important prospect such as day parting, negative keywords, and more. This allows advertisers to really optimize campaigns and make it as profitable as possible.
Probably the biggest reason search performs better is because there is an intent to buy from the user. People on sites such as Facebook are not on the site with the intent to make a purchase whereas a person searching Google may be typing in the model of a product to compare prices and look at reviews.
If you were hesitant about using search before, then there’s some news that may want you to start a campaign. Studies are also showing that the click costs have decreased over the last few years. This may be because more marketers prefer social marketing over other methods.
In contrast, the costs of advertising on sites such as Facebook have gone up with the increasing demands. The rise of other marketing methods such as mobile marketing can be another contributing factor to lowering costs of search. Keep in mind that everything may vary from industry to industry and the overall changes in costs are a generalization.
As you can see, search marketing is still effective and is still one of the most profitable marketing strategies for online businesses. This doesn’t mean that businesses should solely focus on it as social marketing and other advertising/marketing channels are still profitable. It just means that you shouldn’t jump on the social bandwagon without putting in a decent effort in using search.
If you want to market a product or service, the internet is the only place where you can get a large audience. All the other forms of marketing and advertising cost a lot of money. Also, there is no guarantee that you would reach the intended group of people. But with the internet, you can target exactly those people who would be interested in using your product or service. One of the best tools that are available for companies that are looking to market through the internet is the pay per click option.
There are a lot of people who think that the pay per click option is very costly and does not give the desired results. But that is not the case.
When done properly, it would generate a lot of traffic to your website and help you in creating awareness of your products and services. When you use a pay per click service, you would be placing ads on websites that see a lot of traffic and are in some way related to your products and services. You would have to pay these websites money based on the number of clicks that are generated by visitors and users.
For a pay per click campaign to be successful, you need to do proper research regarding which websites to place your ads in. It is also necessary to keep a track of the websites in which you have placed the ads so that you would know where you are getting the traffic.
If a particular website is not being effective and is not generating much traffic for you, then you need to take your ads out of that website and place it in another website that has the potential to generate more clicks.
If you have decided on going for a pay per click campaign, you need to have a proper strategy to make it successful. You can always take the help of professional marketing companies that would be able to place your ads in all the right places so that you would be able to generate a steady stream of traffic to your website. Using the right keywords and having the proper landing pages would help you in your quest for more visitors. Once a visitor clicks on your ad and lands on your website, it would be your responsibility to ensure that you keep him interested.