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70% of Booths Sold Out at Affiliate Summit East 2018

March 23, 2018 by Darin

March 23, 2018 – Affiliate Summit is pleased to announce that they have sold 70% of booths for Affiliate Summit East 2018.

Affiliate Summit

Affiliate Summit is the biggest performance marketing event in the world, and the premier platform for you to meet publishers and advertisers.

Affiliate Summit East 2018 is taking place on July 29-31 at the New York Marriott Marquis.

Here are the top 10 reasons to why you should exhibit at Affiliate Summit East 2018*:

1. We run the biggest events for affiliate marketers in the world: last year 1,213 affiliates, 914 advertisers, and a total of 4,556 attendees came to New York

2. 77% of past attendees consider the Affiliate Summit events important to attend

3. 83% of past attendees consider Affiliate Summit the market-leading event

4. 76% of past attendees said that there were opportunities to network with relevant people, and this year we have more networking than ever with an even better VIP program, industry vertical roundtables and a personal networking manager for our sponsors

5. 86% of past attendees would recommend Affiliate Summit to a friend or colleague

6. On average 221 contacts were met at exhibitor stands

7. On average exhibiting companies generated $813,372 worth of business

8. 77% of past attendees are likely to return                                           

9. We have attendees from over 70 countries

10. 73% of attendees choose Affiliate Summit to meet new partners and suppliers.

Affiliate Summit East 2018 will take place on July 29-31, 2018 at the New York Marriott Marquis.

Interested? Book your exhibit hall space, meet market table or sponsorship package today.

We are already 70% sold out of exhibition spaces so book now to secure your place.

For more information on Affiliate Summit East 2018, please visit: http://affiliatesummit.com/events/ase18

*Figures quoted have been verified by an independent research company called Fusion Insight & Strategy as part of research conducted by Affiliate Summit Corp in 2018.

***ENDS***

 

For more information, please contact:

Affiliate Summit

Lily Bennett

+44 (0) 20 7384 7809

Lily@AffiliateSummit.com

 

About Affiliate Summit East 2018

 

During July 29-31, 2018, thousands of digital marketers from will gather at the New York Marriott Marquis for the performance marketing industry’s premier global event, Affiliate Summit East 2018 (#ASE18).

Affiliate marketers attend from over 70 countries looking for new connections, innovative visions, cutting-edge technologies, and solutions to improve their bottom line.

This 3-day event features:

·         An agenda crafted by the Affiliate Summit Advisory Board made up of the biggest stakeholders in the affiliate marketing industry – packed with engaging presentations and panels covering the latest industry trends, analysis, and challenges

·         Three tradeshow areas packed with affiliates, merchants, vendors, networks, technology providers, digital agencies, traffic sources;

·         A variety of networking events in relaxed environments that encourage the exchange of open ideas and experiences

·         Access to online tools providing opportunities to arrange meetings with other attendees and speakers before, during and after the event

Get ready for unparalleled networking and inspiration while you discover what’s next on the performance marketing horizon.

Ready for Click-to-Call Campaigns?

January 2, 2018 by Darin

When pay-per-click (PPC) advertising first appeared during the final years of the last millennium, those of us who jumped in early were enchanted by the elegance of the process.

E-commerce is a natural fit for PPC because they both occur in a single online ecosystem. The challenge has always been greater for lead-based and service businesses since the communication channel had to jump from online to offline.

First, we must get the prospect to our website, and then we have to convince them to either call us, fill out a form, or sign up for a newsletter or free report. Of course, phone calls are the best because we’re in an interactive discussion. This allows us to begin customizing our approach for best addressing our prospect’s specific needs.

In addition to the behavioral hurdle required to turn a click into a call, it’s often both complicated and expensive to track which keywords, ads, and landing pages generate the calls. Consequently, we lose one of the biggest benefits of PPC: accurate and granular feedback that enables us to improve results over time.

Enter Google’s click-to-call (CTC) campaign type. With CTC, you can seamlessly transition prospects searching with their smartphones from online search to live conversation. Also, you can track these conversions with the same accuracy and granularity as the online purchases and lead submission forms you are accustomed to.

Aside from these advantages, there are other good reasons to jump on the CTC bandwagon. More and more searches are originating from mobile devices – even the types of searches that just a couple of years ago would have been unthinkable from someone not at their desk or propped up in bed with a laptop or tablet.

First, let’s have a quick screenshot tutorial for setting up your first CTC campaign.

Click-to-Call Campaign Setup

The easiest and quickest way to set up a CTC campaign is simply to copy an existing search campaign and replace the ads. You can copy a campaign from the “all campaigns” tab. Just click the campaign you want to copy, click the “edit” button, and select copy from the drop-down menu.

hjacobson-02-ctc-copy-campaign
When the campaign is copied, click the “edit” button again and select paste from the drop-down menu. Then select “pause new campaigns after pasting.” After that, delete all existing ads.

hjacobson-03-ctc-pause
Go to the “settings” tab for that new campaign and switch its type to “call-only.”

hjacobson-04-ctc-call-only
To set up a call-only conversion so you can track how well your campaign turns eyeballs into phone calls. Click the “tools” tab at the top of the AdWords interface and select “conversions” from the drop-down menu.

hjacobson-05-ctc-tools-conversions
Select “phone calls” from the choices given.

hjacobson-06-ctc-call-conversion-tracking
Then specify the type by clicking the radio button next to “calls from ads using call extensions or call-only ads.”

07-ctc-call-only-conversions
Now, specify the details of your conversion. Most of the fields will be familiar: conversion name, monetary value, and so on. The new one here is “call length.”

hjacobson-08-ctc-30-secondsGoogle can actually filter out short calls that don’t indicate real interest. The default length is 60 seconds. You may want to shorten it to 30, depending on your experience on the phone.

Once you’ve set up conversion tracking for your call-only campaign, your next step is to create call-only ads. From the “ads” tab, click the red “+ Ad” button and write the ad text. If you want to track conversions – and you do if you’re in a country where it’s possible – keep the radio button checked next to “show my ad with a Google forwarding phone number and use call reporting.”

hjacobson-09-ctc-create-ad
Once you’re done creating ads – and split testing works as well here as everywhere else in AdWords – unpause your campaign, sit back, and see what happens.

A Click-to-Call Case Study

While clicks still vastly overshadow calls as the primary search action, calls tend to be much more valuable. We set up CTC campaigns with a local service-business client at the beginning of April 2015. The first thing we noticed was a drop in the ad position, based on a much more aggressive bidding strategy by our client’s competition.

Using the mobile bid adjustment feature, we were able to increase the bids by 20 to 30 percent. This was a quick way to increase the volume of impressions across all keywords without having to manually adjust each keyword.

In your new campaign, click the “settings” tab and click the “devices” button. Check the box next to “mobile devices with full browsers” and click the two hyphens in the “bid adj.” column. This will increase your bids on mobile devices – which is the only device that will be active in this campaign as computers and tablets can’t make phone calls.

hjacobson-10-ctc-bid-adjust

 

Written by:

Howard Jacobson

Howard Jacobson, Ph.D. is a co-author of Google AdWords For Dummies, and Emotional Intelligence & Empathic Inspiration Officer (EIEIO) for Vitruvian. When he’s not playing guitar or Ultimate Frisbee, he’s working on his permaculture garden in Durham, NC. When he runs out of money, he consults on search-driven marketing, leads really quirky marketing workshops, and writes books.

Howard offers training and coaching for DIYers, and full-service management for Those With Better Things To Do. For a complimentary Strategic Online Session (SOS), visit Vitruvian. We promise to be gentle.

Jeremy “Shoemoney” Schoemaker is a Whore!

December 24, 2013 by Darin

Once again, Jeremy “Shoemoney” Schoemaker is whoring his body out to raise the type of money that only the high-class hookers usually see. But luckily this money is going to a very good cause.

How exactly does Jeremy selling his body and a charity that serves children go together, you ask? Well, each year during Affiliate Summit West, Jeremy spends three days meeting with other internet marketers, having his picture taken dozens of times and giving a speech that thousands of people show up to watch. With so many eyes on him, his body is prime real estate for a company to put their logo on. So each year, he auctions it off on eBay, and companies happily pay. The company with the winning bid gets Jeremy walking around the show for all three days in a t-shirt with their logo. The money is donated to a charity of Jeremy’s choice, and everyone is happy.

This year the charity that benefits from Jeremy’s t-shirt auction is Matt Talbot Kitchen and Outreach, a faith-based hunger relief and outreach program in Lincoln, Nebraska. Devoted to serving homeless and near homeless men, women, and children, MTKO provides meals twice daily, 365 days a year.

Jeremy “Shoemoney” Schoemaker rocking the BMI Elite shirt

An article about it was published this week in the Lincoln Journal Star Online, and before she wrote it, journalist Cindy Lange-Kubick reached out to Darin for some information (BMI Elite was last year’s auction winner). He explained what a big deal Jeremy is in the internet marketing space, and why brands are willing to pay so much money to be connected to his name and brand. Of course, it definitely helps that the money is going to a good cause.

This year’s auction winner is Go Social in Switzerland. Hopefully they read that Jeremy’s a messy eater and they send some extra shirts!

As an SEO – What Secure Search means to you

October 4, 2013 by Darin

Yes, i’m awake at 3:36am EST doing some research on “Not Provided” and now writing this post, not because i’m worried or scared, but because I have clients depending on me to keep their Search Rankings on page 1 for their terms.

As an SEO – What does secure search mean to you?

Here’s the secret – don’t go telling everybody now – it’s been in your HANDS all along !

Content!

Content is king and has been king for the past few years, you really shouldn’t stress yourself about the fact that you don’t have keyword data anymore, you should of stopped focusing on Keyword SEO years ago!

Focus your efforts on CONTENT SEO, write quality content for your Customers/Clients/Shoppers/who ever your writing the content for and stop trying to stuff keywords and depend on the small stuff.

My clients know I stay on top of any and all breaking news and I understand what’s going on in the search landscape and while this may be a setback for a lot of SEO’s, I’m calm as a TURTLE, just chugging along.

Really a “TURTLE” … I couldn’t come up with a better word !

Ok, I really need to get some sleep now … i’m using the word TURTLE to describe stuff … I’ll keep you posted, however stop stressing about “Not Provided” and start stressing to your clients about “CONTENT”

Trust me, it will keep you in BUSINESS!

I think French Montana said it best – Ain’t Worried About Nothing !

Darin

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darin carterDarin Carter has been in the Internet marketing industry for over 19 years, specializing in Search Marketing (SEO & PPC), affiliate marketing, social media marketing, online reputation management and lead generation.

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