September 28, 2018 (London)
Affiliate Summit has undergone a sympathetic update of its corporate identity which, according to VP Hannah Wharrier, will help it to build on its sector leading credentials and engage with an even bigger audience of professional stakeholder groups active in every corner of the world. The new identity, which will be launched at Affiliate Summit APAC is the first time the brand has benefitted from such a strategic design review since it was launched by Shawn Collins and Missy Ward, some 15 years ago.
"Walang alinlangan na ang Affiliate Summit ay ang numero unong tatak ng kaganapan sa industriya ng marketing sa pagganap" nakasaad Hannah Wharrier. "Gayunpaman totoo rin ito, na walang tatak na kayang tumayo pa rin, partikular sa gayong mabilis na paglipat, sektor na hinihimok ng teknolohiya. Bilang mga tagapag alaga ng tatak ang aming overarching layunin ay upang bumuo sa mga hindi kapani paniwala na pundasyon at upang palaguin ang impluwensya nito sa mga bagong heograpikal na sektor. Ang pagkakaroon ng kumunsulta sa merkado kagandahang loob ng isang programa ng attitudinal pananaliksik pati na rin ang pormal at impormal na mga grupo ng focus, naniniwala kami na ang bagong pagkakakilanlan ay makakatulong sa amin na makisali sa mga bagong madla at semento ang posisyon ng Affiliate Summit sa merkado para sa susunod na 15 taon at higit pa. "
Lisa Hammond, Direktor ng Marketing ng Grupo mula sa Awin, who participated in the Brand Renewal Focus Group, said: “Clearly the original look and feel of the Affiliate Summit identity has served the industry well. But as modern marketers it’s important that we keep an open mind which means accepting that there are no sacred cows. Brand Identity is visual language and I believe this more contemporary design sits comfortably with the culture of the industry and the use of colour will enable the brand to present a joined-up and coherent international portfolio of Affiliate Summit events wherever they are located in the world.”
The new logo features a contemporary extended Futura Book typeface with stylised A’s to reflect a summit or peak. The visual strap line is a reference to the latitude and longitude coordinates of Baruch College in New York, the venue which hosted the first edition of Affiliate Summit in 2003
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For more information, please contact:
Affiliate Summit
Phil Brown
+44 (0) 20 7384 8120
philbrown@affiliatesummit.com