Darin Carter - Search Marketing

Affiliate Summit looks to the ‘Futura’ with new, contemporary identity

September 28, 2018 by Darin Carter Leave a Comment

September 28, 2018 (London)

Affiliate Summit has undergone a sympathetic update of its corporate identity which, according to VP Hannah Wharrier, will help it to build on its sector leading credentials and engage with an even bigger audience of professional stakeholder groups active in every corner of the world. The new identity, which will be launched at Affiliate Summit APAC is the first time the brand has benefitted from such a strategic design review since it was launched by Shawn Collins and Missy Ward, some 15 years ago.

“There’s no doubt that Affiliate Summit is the performance marketing industry’s number one event brand” stated Hannah Wharrier. “However it’s also true, that no brand can afford to stand still, particularly in such a fast moving, technology-driven sector. As custodians of the brand our overarching objective is to build on the fantastic foundations and to grow its influence in new geographical sectors. Having consulted with the market courtesy of a programme of attitudinal research as well as formal and informal focus groups, we believe the new identity will help us to engage with new audiences and cement Affiliate Summit’s position in the market for the next 15-years and beyond.”

Lisa Hammond, Group Marketing Director from Awin, who participated in the Brand Renewal Focus Group, said: “Clearly the original look and feel of the Affiliate Summit identity has served the industry well. But as modern marketers it’s important that we keep an open mind which means accepting that there are no sacred cows. Brand Identity is visual language and I believe this more contemporary design sits comfortably with the culture of the industry and the use of colour will enable the brand to present a joined-up and coherent international portfolio of Affiliate Summit events wherever they are located in the world.”

The new logo features a contemporary extended Futura Book typeface with stylised A’s to reflect a summit or peak. The visual strap line is a reference to the latitude and longitude coordinates of Baruch College in New York, the venue which hosted the first edition of Affiliate Summit in 2003

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For more information, please contact:

Affiliate Summit

Phil Brown

+44 (0) 20 7384 8120

philbrown@affiliatesummit.com

Affiliate Summit launches event into Asia-Pacific

June 1, 2018 by Darin Carter Leave a Comment

Affiliate Summit APAC will take place on October 1-3, 2018 in Singapore

1^st June 2018 (London) – Affiliate Summit, which hosts the biggest affiliate marketing events in the world, is pleased to announce the launch of Affiliate Summit APAC which will take place on October 1-3, 2018 in Singapore.

“From the time we started Affiliate Summit in 2003, we recognized a trend of people converging on the events from all over the world. As time went by, we saw an increasing number of people from the APAC region. Now that Affiliate Summit is able to harness the resources and knowledge of Clarion Events, we are finally able to realize a long-time dream of operating the first ever Affiliate Summit APAC in Singapore this coming October, and I can’t wait” said Shawn Collins, Co-CEO, Affiliate Summit.

Affiliate Summit has been working with an Advisory Board, who bring a huge amount of expertise and knowledge of the performance marketing industry in the region, to shape the event into what promises to be an unmissable event for those who want to venture into the APAC affiliate market.

The Affiliate Summit APAC Advisory Board includes iPrice Group, Global Savings Group, HSBC Bank (Singapore), shopback, Collinson Latitude, Neo@Ogilvy, finder, Agoda, Webgains, Qliq Haus, SaleCycle, Zalora South East Asia, Commission Factory, Lion & Lion, topcashback, Performance Horizon, Commission Factory, Awin, Gym Shark, Expedia, Optimise Media, Rakuten Marketing, Dealmoon, Lazada & Uber APAC.

“Global Media Ad Spend in Asia-Pacific is projected to exceed $200 billion in 2018, with Asia-Pacific surpassing North America in 2019 to become the top advertising market worldwide. Asia-Pacific is a hugely exciting region for Affiliate Marketing and for Optimise, with the added complexities of cross-border commerce in a ‘mobile-first’ region. We’re looking forward to helping the industry come together for the first time – Affiliate Summit APAC has been a long time coming!” Commented Stephen Rumbelow, CEO, Optimise.

“Since 1999, I’ve watched the affiliate channel mature and strengthen in the United States and Europe. I can’t tell you how excited I am to launch Affiliate Summit APAC and the opportunity it presents to help brands and affiliates better understand and leverage the performance-based marketing model in this emerging market,” said Missy Ward, Co-CEO, Affiliate Summit.

Sponsorship and exhibition opportunities are now available to purchase for Affiliate Summit APAC, with attendee registration opening in a few weeks. To find out more about #ASAPAC18 and to download the sponsorship brochure visit: http://affiliatesummit.com/events/asapac18/

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For more information, please contact:

Affiliate Summit

Karen Abarian

+44 (0) 20 7384 7851

karen@affiliatesummit.com

About Affiliate Summit APAC 2018

Brought to you by the creators of the biggest affiliate marketing event in the world, Affiliate Summit APAC 2018 (#ASAPAC18) is set to be the number one event for affiliate marketers in Asia. The event will take place on October 1-3, 2018 in Singapore.

It features:

Content created by our Affiliate Summit APAC advisory board – covering compliance, payments, tracking, innovation and all the latest industry challenges and opportunities
A 2 day exhibition featuring all the biggest networks and technology providers in Asia, as well as the Affiliate Summit Marketplace showcasing the region’s leading, and up-and-coming advertisers
The Affiliate University – An interactive affiliate marketing 101 for content sites, influencers and bloggers providing them with the knowledge to take advantage of the opportunity performance marketing presents
The legendary Meet Market – a 6 hour networking event, packed with affiliates, merchants, vendors, networks, technology, providers, digital agencies, and traffic sources

70% of Booths Sold Out at Affiliate Summit East 2018

March 23, 2018 by Darin Carter Leave a Comment

March 23, 2018 – Affiliate Summit is pleased to announce that they have sold 70% of booths for Affiliate Summit East 2018.

Affiliate Summit is the biggest performance marketing event in the world, and the premier platform for you to meet publishers and advertisers.

Affiliate Summit East 2018 is taking place on July 29-31 at the New York Marriott Marquis.

Here are the top 10 reasons to why you should exhibit at Affiliate Summit East 2018*:

1. We run the biggest events for affiliate marketers in the world: last year 1,213 affiliates, 914 advertisers, and a total of 4,556 attendees came to New York

2. 77% of past attendees consider the Affiliate Summit events important to attend

3. 83% of past attendees consider Affiliate Summit the market-leading event

4. 76% of past attendees said that there were opportunities to network with relevant people, and this year we have more networking than ever with an even better VIP program, industry vertical roundtables and a personal networking manager for our sponsors

5. 86% of past attendees would recommend Affiliate Summit to a friend or colleague

6. On average 221 contacts were met at exhibitor stands

7. On average exhibiting companies generated $813,372 worth of business

8. 77% of past attendees are likely to return

9. We have attendees from over 70 countries

10. 73% of attendees choose Affiliate Summit to meet new partners and suppliers.

Affiliate Summit East 2018 will take place on July 29-31, 2018 at the New York Marriott Marquis.

Interested? Book your exhibit hall space, meet market table or sponsorship package today.

We are already 70% sold out of exhibition spaces so book now to secure your place.

For more information on Affiliate Summit East 2018, please visit: http://affiliatesummit.com/events/ase18

*Figures quoted have been verified by an independent research company called Fusion Insight & Strategy as part of research conducted by Affiliate Summit Corp in 2018.

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For more information, please contact:

Affiliate Summit

Lily Bennett

+44 (0) 20 7384 7809

Lily@AffiliateSummit.com

About Affiliate Summit East 2018

During July 29-31, 2018, thousands of digital marketers from will gather at the New York Marriott Marquis for the performance marketing industry’s premier global event, Affiliate Summit East 2018 (#ASE18).

Affiliate marketers attend from over 70 countries looking for new connections, innovative visions, cutting-edge technologies, and solutions to improve their bottom line.

This 3-day event features:

· An agenda crafted by the Affiliate Summit Advisory Board made up of the biggest stakeholders in the affiliate marketing industry – packed with engaging presentations and panels covering the latest industry trends, analysis, and challenges

· Three tradeshow areas packed with affiliates, merchants, vendors, networks, technology providers, digital agencies, traffic sources;

· A variety of networking events in relaxed environments that encourage the exchange of open ideas and experiences

· Access to online tools providing opportunities to arrange meetings with other attendees and speakers before, during and after the event

Get ready for unparalleled networking and inspiration while you discover what’s next on the performance marketing horizon.

Pay per click campaigns need to be properly planned

October 27, 2011 by Darin Carter Leave a Comment

If you want to market a product or service, the internet is the only place where you can get a large audience. All the other forms of marketing and advertising cost a lot of money. Also, there is no guarantee that you would reach the intended group of people. But with the internet, you can target exactly those people who would be interested in using your product or service. One of the best tools that are available for companies that are looking to market through the internet is the pay per click option.

There are a lot of people who think that the pay per click option is very costly and does not give the desired results. But that is not the case.

When done properly, it would generate a lot of traffic to your website and help you in creating awareness of your products and services. When you use a pay per click service, you would be placing ads on websites that see a lot of traffic and are in some way related to your products and services. You would have to pay these websites money based on the number of clicks that are generated by visitors and users.

For a pay per click campaign to be successful, you need to do proper research regarding which websites to place your ads in. It is also necessary to keep a track of the websites in which you have placed the ads so that you would know where you are getting the traffic.

If a particular website is not being effective and is not generating much traffic for you, then you need to take your ads out of that website and place it in another website that has the potential to generate more clicks.

If you have decided on going for a pay per click campaign, you need to have a proper strategy to make it successful. You can always take the help of professional marketing companies that would be able to place your ads in all the right places so that you would be able to generate a steady stream of traffic to your website. Using the right keywords and having the proper landing pages would help you in your quest for more visitors. Once a visitor clicks on your ad and lands on your website, it would be your responsibility to ensure that you keep him interested.

Darin Carter