Sökmarknadsföring

I’m not sure of the likelihood of the ideas I discuss in this post actually happening, hence the word RUMORS in the title. These ideas are based on facts and technology that’s already been patented, but in the end we never really know what Google is going to do. Since releasing the Glass earlier this year to a select group of Explorers, Google has been working to improve it and make it part of everyday life for the masses in the future.

Let’s start with the latest news regarding the Glass. As of right now, Google Glass has no way of cataloging physical objects, aside from a user telling it to take a picture of something that catches their interest. Today Google was granted its latest patent, described as “hand gestures to signify what is important.” This technique uses a wearable computing device’s camera to recognize certain hand gestures made in front of objects. If Google implements this patent on the Glass, users would be able to make a heart shape with their hands to “like” what’s in front of them, or frame something with their fingers to select it.

Back in August, Google was awarded a patent for “pay per gaze advertising,” which, through an eye-tracking device, could charge advertisers any time a Glass user physically looked at their ad. It’ll likely take years before Glass has enough of a user base for pay-per-gaze to be profitable, but rumor has it that Google has already been creating add-ons to this technology. What if they could charge advertisers based not only on gazes, but also reactions or emotions?

Last month I read a rumor that I dubbed “pay-per-reaction marketing.” In addition to gazes, Google could measure the level of a user’s pupil dilation and thus gauge his/her emotional response. Let’s say you gaze at an ad through the Glass– the advertiser would be charged. But if the ad brings out some sort of emotion and your pupils dilate- the advertiser would be charged even more.

I’m not at all sure how likely or how soon we’ll be “hearting” real-world objects on the Glass or if advertisers will someday be charged more for serving up ads with emotional pull. But they’re interesting thoughts, and I’d love to be able to say “I told you so” if Google implements its patents and they come to fruition down the road.

Casey Kurlander

Om du vill marknadsföra en produkt eller tjänst, Internet är det enda stället där du kan få en stor publik. Alla andra former av marknadsföring och reklam kostar mycket pengar. Också, det finns ingen garanti för att du skulle nå den avsedda gruppen människor. Men med internet, du kan rikta in dig på exakt de personer som skulle vara intresserade av att använda din produkt eller tjänst. Ett av de bästa verktygen som finns tillgängliga för företag som vill marknadsföra via internet är alternativet betala per klick.

Det finns många människor som tror att alternativet betala per klick är mycket kostsamt och inte ger önskat resultat. Men så är inte fallet.

När det är rätt gjort, det skulle generera mycket trafik till din webbplats och hjälpa dig att skapa medvetenhet om dina produkter och tjänster. När du använder en betala per klick-tjänst, du skulle placera annonser på webbplatser som ser mycket trafik och på något sätt är relaterade till dina produkter och tjänster. Du skulle behöva betala dessa webbplatser pengar baserat på antalet klick som genereras av besökare och användare.

För att en betala per klick-kampanj ska bli framgångsrik, du måste göra ordentlig research om vilka webbplatser du ska placera dina annonser på. Det är också nödvändigt att hålla reda på de webbplatser där du har placerat annonserna så att du vet var du får trafiken.

Om en viss webbplats inte är effektiv och inte genererar mycket trafik för dig, då måste du ta bort dina annonser från den webbplatsen och placera den på en annan webbplats som har potential att generera fler klick.

Om du har bestämt dig för en betala per klick-kampanj, du måste ha en ordentlig strategi för att göra det framgångsrikt. Du kan alltid ta hjälp av professionella marknadsföringsföretag som skulle kunna placera dina annonser på alla rätt ställen så att du skulle kunna generera en stadig ström av trafik till din webbplats. Att använda rätt sökord och ha rätt målsidor skulle hjälpa dig i din strävan efter fler besökare. När en besökare klickar på din annons och landar på din webbplats, det skulle vara ditt ansvar att se till att du håller honom intresserad.

Darin Carter

A question that comes across my desk a lot is “Should I use Subdomains or Folders?”

The Answer has 2 parts, do you want 1 Dominant Domain or Several Domains!

Google, Yahoo and MSN all treat Subdomains as separate websites, so to gain ranking for each subdomain is just as difficult as gaining ranking for several different domain names.

You can look at this different ways. So lets say you have a website that has 3 different areas, the website, the blog for the website and a forum area.

Under 1 domain with several Folders you could use www.mysite.com, www.mysite.com/blog, www.mysite.com/forums and have 1 Super Uber Authoritive Domain!

Using Subdomains you could use www.mysite.com, blog.mysite.com, forums.mysite.com and have 3 times the work but 3 times the benefit!

Here is the straight shot from my thought process. If your trying to do something on a limited budget and don’t have a lot of time use the folder option as this will give you the best benefit in the shortest period of time. From a Search Engine Optimization point of view all links going into the 1 domain name will benefit across the entire site.

If your looking to build something that has more emphasis on a part of the site, example you think or know that your forums will take a strong position first or your interested in building each part of the website piece by piece and have the money and time to spend on each part of your site, you could do better using subdomains and have 3 powerful parts of 1 domain!

Either way it’s a decision you need to make before diving into your endeavor, you don’t want to start with folders and end up with subdomains or vice versa because one way or another you will be doing double work!

Whatever you decide think long and hard, make a decision and go full steam ahead!

Darin Carter

I was contacted today by PatchLog about a new wordpress plugin to help make your life just that much easier.

Ever wanted to hide those long affiliate links on your wordpress blog like John Chow does for better seo but never had the time to do it, or too scared to try to implement it. I know I just haven’t had the time myself!

Well PatchLog decided to write an Affiliate Link WordPress Plugin to do just that! I love it when plugins make my life just that much easier!

“Why hide your affiliate links?

Many bloggers think it’s good to hide the affiliate links, not because they don’t want their visitors to know they are affiliated but because of other reasons like:

* Changing your affiliate links is a lot less work because you have to change in just one place then on hundreds of pages where you use those links

* It hides the ugly part of affiliate codes. People tend to not trust long links with a lot of characters and unknown codes. A nicely formated and clean link is more likely to be clicked then one that contains an affiliate code in it.

* It kind of forces them to click the link instead of just typing the link (without your affiliate code ) in the browser.

* better SEO, the links don’t look like affiliate links, the redirect is done from a html page that has noindex on it so search engines shouldn’t look at it.“

Well PatchLog will now make your life just that much easier. He says it’s compatible with WordPress 2.3 but I am still running WordPress 2.2 and it works for me!

Go Download it today, it may just help your SEO Efforts just that much more!

Darin Carter