September 28, 2018 (London)
Affiliate Summit has undergone a sympathetic update of its corporate identity which, according to VP Hannah Wharrier, will help it to build on its sector leading credentials and engage with an even bigger audience of professional stakeholder groups active in every corner of the world. The new identity, which will be launched at Affiliate Summit APAC is the first time the brand has benefitted from such a strategic design review since it was launched by Shawn Collins and Missy Ward, some 15 years ago.
“There’s no doubt that Affiliate Summit is the performance marketing industry’s number one event brand” stated Hannah Wharrier. “However it’s also true, that no brand can afford to stand still, particularly in such a fast moving, technology-driven sector. As custodians of the brand our overarching objective is to build on the fantastic foundations and to grow its influence in new geographical sectors. Having consulted with the market courtesy of a programme of attitudinal research as well as formal and informal focus groups, we believe the new identity will help us to engage with new audiences and cement Affiliate Summit’s position in the market for the next 15-years and beyond.”
Lisa Hammond, Group Marketing Director from Awin, who participated in the Brand Renewal Focus Group, said: “Clearly the original look and feel of the Affiliate Summit identity has served the industry well. But as modern marketers it’s important that we keep an open mind which means accepting that there are no sacred cows. Brand Identity is visual language and I believe this more contemporary design sits comfortably with the culture of the industry and the use of colour will enable the brand to present a joined-up and coherent international portfolio of Affiliate Summit events wherever they are located in the world.”
The new logo features a contemporary extended Futura Book typeface with stylised A’s to reflect a summit or peak. The visual strap line is a reference to the latitude and longitude coordinates of Baruch College in New York, the venue which hosted the first edition of Affiliate Summit in 2003
For more information, please contact:
+44 (0) 20 7384 8120